Sony Australia has announced that its entire 2010 range of digital imaging products will be capable of using SD and SDHC memory cards, in addition to Sony's proprietary Memory Stick range of memory cards. Sony is also introducing support for SD and microSDHC memory cards across its full line of media offerings. Sony's new SD memory card products will be available in sizes ranging from 2 to 32 gigabytes.

"It's all about providing consumers with choice. The new SD and SDHC cards will complement Sony's existing Memory Stick range satisfying the needs of a broader range of users, and strengthening Sony's position as a full line media supplier," said Maurice Satya, Product Manager, Digital SLR Cameras and Memory Cards, Sony Australia.

As new editions to its Memory Stick product line, Sony is introducing five SD/SDHC memory cards and two microSD/microSDHC memory cards offering class 4 data transfer speeds. The new cards will provide users with stable high definition video recording and more than enough speed to cope with the advanced functions of compact digital cameras and high-end camera phones.

Sony's SD cards also feature File Rescue software, available as a simple, free download. This software enables quick retrieval of photos, videos or music that has been damaged or deleted by mistake[1]. In addition, x-Pict Story, also available as a free download, allows users to combine music with pictures to create dynamic slideshows. This easy-to-use software features a sharing function ideal for posting slideshows to YouTube, or alternate video sharing services.

Both File Rescue and x-Pict Story are also available as free downloads for existing Memory Stick customers.

All of Sony's new SD memory cards are shock resistant and can withstand temperature extremes from -25⁰C to 85⁰C.

[1] Except for files that contain Digital Rights Management (DRM), game data and/or AVCHD files. Sony cannot guarantee the data restoration of all files.

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