Adobe Switcher Program for Video Professionals Available in Australia and New Zealand

Save 50 Percent* on Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5

Sydney, Australia. — August 10, 2011 — Adobe Systems Incorporated today announced an upgrade promotion for Australian video professionals who have purchased any version of Apple® Final Cut Pro, Avid Media Composer, Sony ® Vegas and Canopus ® / Grass Valley ® Edius and want to switch to Adobe®’s  industry-leading professional video tools – Adobe Creative Suite® CS5.5 Production Premium or Adobe Premiere® Pro CS5.5.  These customers will be eligible for a 50 percent savings* on Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5, both launched in April 2011 at the National Association of Broadcasters Show to industry acclaim. Eligible Adobe suite and point product customers also qualify for the promotion.

Australian or New Zealand videographers interested in taking up the offer should go to the Adobe Switcher page. The offer is valid until October 31 2011.

“Video professionals across Asia Pacific tell us they want tools that deliver cutting-edge work but also allow them to use legacy footage and workflows,” said Phil Hickey, Business Development Manager – Digital Video, Asia Pacific, Adobe. “We are seeing enormous growth in the creation, delivery and consumption of video content online and through tablet and mobile devices. From SMEs to multi-nationals, the language of video is becoming the most-used medium for engaging with customers and consumers.

“This rise in demand for digital video will have far-reaching implications for the Australian and New Zealand video and business community. Traditional broadcast and post-production houses are hungry for tools that allow them to accelerate their workflows, monetize their content, and distribute it to any screen the customer is using.

“At Adobe we’ve worked closely with video professionals for years to understand what they need. Adobe Premiere Pro CS5.5 and CS5.5 Production Premium deliver tools that are tried and tested by some of the most innovative filmmakers, broadcasters and videographers,” he said.

Adobe Creative Suite 5.5 Production Premium is a fully featured video suite with tools that deliver massive productivity enhancements and enable video and audio pros to dramatically accelerate their post production workflows. The powerful Adobe Mercury Playback Engine, introduced in Adobe Premiere Pro CS5, allows users to open projects faster, get real-time feedback for more GPU-accelerated features, and work more smoothly at 4k and higher resolutions on both laptops and workstations.

Adobe Premiere Pro CS5.5 boosts performance for powerful editing with a toolset that is native 64-bit, optimized for multicore systems, and is GPU-accelerated to provide real-time effects, color correction/color grading, accelerated rendering and superior multilayer performance. Professional video editors can also utilize all the system resources on modern Macs with Thunderbolt, 64-bit, and multicore CPUs for increased performance.

Adobe is continuing to lead in truly native editing solutions with Adobe Premiere Pro CS5.5 as it saves users time and eliminates the need to transcode or rewrap file based and DSLR footage. Editors can also use Adobe After Effects® and Adobe Photoshop® software to integrate visual effects and still imagery seamlessly into their workflows. For customers who use other editing programs, Adobe Premiere Pro CS5.5 includes Final Cut Pro project import and export so projects can be shared between both applications without conversion or re-rendering. Adobe Premiere Pro CS5.5 also includes many Final Cut Pro and Avid keyboard shortcuts to help users get up and running fast.

Eligibility Requirements

For more information on eligibility requirements for the switcher program, visit the Adobe Switcher page

* Except where the promotional products are available through the online Adobe Store, discounts stated in these Terms and Conditions are in relation to Recommended Retail Prices for the promotional products only. Adobe products are licensed, not sold. Where software licenses are distributed through resellers or dealers, Adobe cannot and does not guarantee that any customer will receive any particular discount(s) or pricing; actual license fees for each customer are determined by participating resellers and dealers. Local taxes and shipping charges may apply. Prices may be subject to exchange rate fluctuations.

Australian film production company Fragile Films made the switch to Adobe Premiere Pro and loved the difference http://adobe.ly/pndBpq. If you’re a professional videographer using any version of Apple Final Cut Pro, Avid Media Composer, Sony Vegas or Canopus/ Grass Valley Edius, Adobe is offering 50% off store and RRP for CS5.5 Production Premium and Premiere Pro CS5.5. Offer ends October 31 - More info at http://adobe.ly/PPSwitch

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