Sydney - 12 January, 2010 - Sony Australia today introduced the pocket-sized 'bloggie' mobile high definition snap camera. This stylish and fun camera offers effortless image capture with a unique rotating lens, capturing footage from every angle and making self filming easier than ever. With a built-in USB arm, 'bloggie' camera offers simple on the go USB charging and allows users to upload MP4 videos and photos for hassle-free sharing on the web.

The new 'bloggie' camera MHS-PM5K boasts a CMOS Sensor, allowing users to record high definition videos of up to 1920 x 1080 resolution and also capture 5.0 megapixel still images with a simple click of a button. Face Detection technology is also incorporated to ensure your loved ones always look their best.

With the embedded Picture Motion Browser (PMB) Portable software, 'bloggie' camera enables seamless uploading of videos and photos to popular sites such as YouTube^TM, by simply connecting to an internet-enabled PC. With the PMB Portable, users can easily pre-select images and videos from the camera before instantly uploading to their favourite social media channels.

"With consumers increasingly uploading and sharing videos and photos online via various social media channels, Sony's new 'bloggie' camera unifies this experience and offers a fun, hassle free solution,"  said Di Shepherd, Senior Product Manager for Handycam at Sony Australia. "Lightweight, stylish and easy to use, 'bloggie' camera will redefine your online experience, allowing you to effortlessly capture and upload HD video and high quality images via its built-in USB arm."

Simple and fun 360⁰ shooting experience with 'bloggie' camera

With a simple flip, 'bloggie' camera is automatically switched on, allowing users to capture spontaneous and high quality video footage easier than ever before. The MHS-PM5K comes equipped with a built-in 270⁰ rotating lens, making it the ideal companion for personal video diary moments and self filming direct to the camera. The rotating lens is also equipped with a 4x digital zoom for getting even closer to the action.

A bonus 360⁰ video lens attachment is included with the MHS-PM5K, which enables users to literally capture footage from any angle[1]. Simply snap on the bundled 360⁰ video lens and place 'bloggie' camera in the middle of the room and it will record 360⁰ coverage of the surrounding environment in video or stills[2]. Using additional software supplied, this footage can be unwrapped into an entertaining panoramic video or still image.

Record anything, anywhere

Pocket-sized and available in four vibrant colours - blue, pink, white and violet - 'bloggie' camera boasts a unique, design with incorporated rotating lens for added portability. Incorporating an expandable Memory Stick^TM and SD/SDHC memory card slot, 'bloggie' camera allows users to experience the full benefits of the camera with their preferred choice of storage capacity. A 4GB Memory Stick is included that allows users to capture up to 120 minutes of HD footage. With an optional 32GB Memory Stick, users can record up to 5 hours and 20 minutes worth of personal video diaries or footage of friend's birthdays and family parties in high resolution video quality

The intuitive 'bloggie' camera features full auto shooting, including face detection, offering users an easy imaging experience, with no need to adjust controls. Designed to fit any pocket, the lightweight camera is packed with features and is a perfect companion for individuals who like to capture all their stories and stay connected with friends and family by simply sharing their footage online.

'bloggie' MHS-PM5K HD snap cameras will be available in Australia from mid-February 2010. RRP is $299.00

By Press Release

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