Extract from AVID's user forum regarding AVID Liquid

Avid has decided to retire the Liquid product family.  This means we will no longer sell or develop Liquid products effective today, March 3, 2010.  The decision to end this product family was not made lightly but it is necessary to allow us to focus our future development efforts to ensure that we can best respond to the changing needs of both our professional and consumer customers.  When making this decision, we had to consider Liquid's role in our video editing solution portfolio, our ability to evolve this platform to cost effectively meet future customer needs and our focus on enabling the success of all of our customers by making sure we delivered robust training and support capabilities. 

While we have made this difficult decision, it is still our goal to make certain that each one of you is successful and to retain you as an Avid customer.  I appreciate the strong loyalty the Liquid customers have shown for this product family and we want to offer you a bridge to another Avid product that will meet your needs.  

With that in mind, I am pleased to announce a limited loyalty upgrade and conversion to Avid Media Composer v4.x (PC or Mac) for just $495 US MSRP (valid March 10 - June 30, 2010).  An email will be sent to all Liquid registered customers worldwide during the week of March 8, 2010 with detailed information about this offer including where to buy, pricing details and other added benefits. 

This upgrade will only be made available to Liquid customers who were registered by March 10, 2010.  If you haven't registered your Liquid product, you will need to do so on the product registration page no later than by 5 pm Pacific Time on Wednesday, March 10, 2010.  After this time, the registration page will be removed from our Web site.

The full piece can be read here

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