Sony has introduced the new PMWF3 Super 35mm Digital Cinematography Camcorder. Sony say the PMWF3 represents a breakthrough for independent producers and filmmakers in terms of features, performance and price.

The PMWF3 is designed for a range of digital production environments seeking the flexibility offered by a large frame sensor - from commercial, documentary, television and feature film production to users such as education, event, corporate, government and more.

Optionally available when purchasing the PMWF3 is a new and affordable PL lens kit which broadens the camcorder's range of potential applications and gives users more flexibility in lens selection. The kit includes 35/50/85mm T2.0 fixed focal length lenses.

See the Sony website for more details.

By David Hague

David is the owner and publisher of AusCam Online. He has a background in media dating back to 1979 when he first got involved with photojournalism in motorsport, and went from there into technology via a 5 year stint with Tandy Computers. Following that, he ran a software distribution company on the Gold Coast and was one of the first to recognise the potential of Microsoft Windows.

Moving back to WA, David wrote scripts for Computer Television for video training for the just released Windows and Office 95 among others, and was then lured to Sydney to create web sites for the newly commercial Internet in 1995, building hundreds of sites under contract to OzEmail including Coates Hire, Hertz Queensland, John Williamson, the NSW Board of Studies and many, many more.

He went back into full time journalism as the Managing Editor for Channel 7's 'Gadget Guy', Peter Blasina's publications VideoCamera and Pixelmag, before starting Australasian Camcorder magazine when these publications were shelved. He lives at Sydney's Avalon Beaches nearly on the ocean front with dog Budweiser and in his spare time is a nut for motor sport, road safety, fishing, science fiction - especially Dr Who - and technology.

David can be contacted via david@auscamonline.com